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On February 23, Baazi Games, the parent company of the real-money platforms PokerBaazi, BalleBaazi, and RummyBaazi, announced its digital association with popular Bollywood actor Divyenndu. This tie-up will see Sharma promoting PokerBaazi, BalleBaazi, and RummyBaazi in digital campaigns.
Baazi Games broke the news on its social media channels.
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In his official statement on the association, the Co-Founder & Marketing Director of Baazi Games, Varun Ganjoo, said, “We’re very excited to have Divyenndu associated with Baazi Games. As a self-made, hard-working role model who’s struck a chord with the country through his diversity and energy, we believe he captures the ethos of our brand well and resonates our fresh approach to gaming.”
The 37-years old Divyenndu had made his acting debut in a side role in the movie Aaja Nachle in 2007. He caught his first big break after landing a lead role in Pyar Ka Punchnama in 2011, where he played the character “Liquid.” He even bagged the Screen Award for the Most Promising Newcomer – Male for the role.
He has worked in several films after that, including David Dhawan’s remake of Chashme Baddoor in 2013, Toilet: Ek Prem Katha in 2017, and Batti Gul Meter Chalu in 2018. Sharma achieved stardom and a massive fan-following for his portrayal of “Munna Bhaiya” in the superhit Amazon Prime Original web series – Mirzapur! He has also featured in the Alt Balaji & Zee5 web series Bicchoo Ka Khel that released in 2020 shortly after the release of the second season of Mirzapur.
Divyenndu is the latest in a long list of celebrities to have endorsed the brand in the past. In August 2016, Bollywood actress Sunny Leone was signed as the first Celebrity Ambassador for PokerBaazi.
After Leone’s contract expired, PokerBaazi signed India’s boxing superstar & Youth Icon Vijender Singh to endorse the brand in January 2018.
In June 2019, Baazi Games’ fantasy sports vertical BalleBaazi roped in former Indian cricketer and Arjuna Award recipient, Yuvraj Singh, as its brand ambassador.
With the sassy, classy, swaggy Baazigar Divyenndu on-board, Baazi Games has an apt partner for its digital promotions.