Fantasy Sports startup 11Wickets.com that offers players a virtual platform for fantasy games has signed Bollywood actor and model Sunny Leone (cover image) as their brand ambassador.
As the celebrity face of 11Wickets, Leone who has previously engaged with gaming brands like PokerBaazi and JeetWin, will bring on-board invaluable experience in promoting 11Wickets’ ambitious plans. She will endorse the gaming platform on social media along with other online and offline channels.
CEO of 11Wickets’ parent firm, Ability Games Pvt Ltd, Navneet Makharia made his official statement saying, “we aim to make 11Wickets an iconic and groundbreaking brand, a champion of fantasy sports, and I am so happy that Sunny Leone is being part of this family now.”
11Wickets has a host of sports-based game offerings, particularly for fans of cricket and football.
“There is a cultural shift happening, which 11Wickets celebrates, where sports knowledge is recognized, and I am so proud of getting Sunny as our product’s brand ambassador, as we know her childhood link with sports in particular hockey,” Makharia added.
Talking about coming on-board 11Wickets, Leone said, “I am really glad to be a part of 11wickets.com! I have been learning online cricket for a while now. 11wickets’s name is synonymous with online cricket in India – it was an immediate yes from my side. It’s amazing to see the growing passion for cricket and I would love to be a part of this journey.”
Ability Games Pvt Ltd is a Kolkata-based software and game development company and also runs the poker website, PokerLion that was launched this year in February and offers real money online poker.
Leone, who was associated with popular Indian poker website, PokerBaazi in 2016 and is also the brand ambassador for online casino site JeetWin since 2017, will certainly boost 11Wickets’ popularity.