Gaming Report: Gaming Platforms WinZO, MPL, Dream11 & My11Circle Ring in IPL 2023 With New Ad Campaigns

The 16th edition of the Tata Indian Premier League began on March 31, unleashing cricket fever nationwide. The ten IPL teams will play seven home and seven away league matches until May 21, with the finals on May 31, 2023.

Matching the fervor, the country`s top fantasy gaming platforms have launched new ad campaigns to attract more users, with the campaign themes drawing upon the sportsman spirit of players.

WinZO, the social gaming platform, has launched a new campaign titled ‘Khiladi ho? Khiladi chahiye?’ with brand ambassador MS Dhoni. Two new films featuring Dhoni were released during the first IPL match of the season, and more are expected to be released soon.

Gaming unicorn Mobile Premier League released a new ad film starring brand ambassador Virat Kohli. The campaign, themed “Darr Ko Hatao, Bada Khel Jao,” assures users they can play on the gaming platform without worrying about cheaters and that their money is safe on MPL.

India`s biggest fantasy platform, Dream11`s new ad campaign, “Sab Khelenge,” features the three Bollywood lead actors from the 2009 superhit 3 Idiots – Aamir Khan, R Madhavan, and Sharman Joshi. The campaign showcases the actors in humorous short films, joking with India’s top cricketers about their acting abilities. This is Dream11’s first ad campaign with non-sports celebrities, aiming to leverage the actors’ mass appeal.

PlayGames24x7, the parent firm of RummyCircle and My11Circle, has launched a new campaign, “Bade se Bada,” for My11Circle with its brand ambassadors Sourav Ganguly, Arshdeep Singh, Mohammed Siraj, Ruturaj Gaikwad, and Shubman Gill.

WinZO Launches ‘Khiladi ho? Khiladi chahiye? Campaign With MS Dhoni

Social gaming platform WinZO has launched a new brand campaign titled ‘Khiladi ho? Khiladi chahiye?’ focussing on social gaming capabilities. WinZO brand ambassador MS Dhoni features prominently in the campaign.

The campaign is making a 360-degree run across TV channels, digital, outdoor, and social media platforms, focusing on tier II and audiences with limited entertainment options.

During the first IPL match of the season, WinZO released two new films, and more are expected soon. The Gurgaon-based boutique video production house Cellar Door Productions has conceptualized, shot, and edited the campaign.

You can watch one of the films tweeted by WinZO below.

Aao WinZO par aur khelo 10 cr khiladiyo ke saath 100 se zyada games aur jeeto karodo inaam ????????#WinZO #khiladichahiye #msdhoni #ipl pic.twitter.com/o7XxN2p6ET

— WinZO (@winzoofficial) March 31, 2023

Co-founder of WinZO, Paavan Nanda, said – “Online gaming is a more interactive or active form of entertainment than traditional forms of entertainment…WinZO has over ten crore users and offers the largest player liquidity pool across 100+ games. There is a strong algo-based skill matching system in place to ensure that users are paired with people who have similar skills. We want to invite audiences to come on the platform and experience incredibly engaging and social gameplay with this ad campaign.”

He added, “We’ve built ultra-low latency gaming servers and infrastructure, capable of high-class performance in low-end devices and variable low-speed internet connectivity, both of which are common in Tier II and beyond. Our platform is available in 12 languages, and the games on the app are tailored to the local context. The ad campaign is aimed at these audiences to raise awareness about the availability of a large pool of gamers.”

MPL Launches IPL-Centric Social Media Campaign With Brand Ambassador Virat Kohli

Mobile esports and digital gaming platform Mobile Premier League has launched a new IPL-centric campaign – “Darr Ko Hatao, Bada Khel Jao,” starring the brand’s ambassador, the former national cricket captain Virat Kohli.

The brand released the new ad film across its social media channels.

Fraud aur cheaters yaha nahi rakh sakte hai pao!
Befikr hoke MPL app par khelne aao ????#DarrKoHataoBadaKhelJao
Download the MPL Pro app NOW! (Link in bio)
Use Sign up code – MPLINSTA30 & win exclusive rewards pic.twitter.com/R4duEZgiIJ

— Mobile Premier League (@PlayMPL) April 4, 2023

The film shows different versions of Kohli, indicating that only one is real and the rest are replicas. Each of them enters the MPL arena, but only the real one passes the threshold, conveying that only legitimate players can compete on the site.

The campaign calls out to players to pitch their gaming skills on the site without fear of losing or being cheated, assuring everyone`s money is safe on MPL.

The platform has announced a Zero Tolerance Policy towards cheaters, bots, and fraud accounts. In November 2022, MPL reported that it banned over one million fraud accounts using fake KYC documents, stolen cards for payment, etc. In the same month, the platform crossed 25 Lakhs active players. SHIELD, a global risk intelligence firm, has recognized MPL’s security initiatives.

Dream11 Launches New Campaign ‘Sab Khelenge’ With Aamir Khan, R Madhavan & Sharman Joshi of 3 Idiots Fame

The fantasy gaming app Dream11 has launched a new IPL-themed campaign ‘Sab Khelenge,” with Bollywood actors Aamir Khan, R. Madhavan, and Sharman Joshi in the main frame. The three actors played lead roles in the 2009 superhit film “3 Idiots” and have come together for a series of short ad films, making funny jibes at Indian cricketers.

The campaign conceptualized by Tilt Brand Solutions and Dream11 officially launched on March 26.

The cricketers seen in the campaign include Rohit Sharma, Yuzvendra Chahal, Krunal Pandya, Hardik Pandya, Ravichandran Ashwin, Jasprit Bumrah, and Rahul Chahar.

Already several films have been released on YouTube and social media platforms like Twitter. The trio was seen attending a press conference wearing red jerseys in one of them.

Another one has Aamir Khan talking to himself on the field, repeating the famous dialogue from the movie – “All is well.”

You know this feeling better than anyone ????#Dream11 #TATAIPL2023 #AamirKhan pic.twitter.com/eOoKBlBwXb

— Dream11 (@Dream11) April 4, 2023

The brand tweeted another film featuring Aamir Khan and Hardik Pandya, where Khan can be seen boasting he was the first to defeat England in Lagaan.

#Ad Aamir sir, what a great experience.. to get you out first ball ????????#SabKhelenge #Dream11 @Dream11 pic.twitter.com/VYfrP3Apry

— hardik pandya (@hardikpandya7) April 1, 2023

In fact, a day before the campaign, Dream11 even got the supporting actors of “3 Idiots,” Kareena Kapoor Khan, Boman Irani, Jaaved Jaaferi, Mona Singh, and Omi Vaidya to upload videos on their Instagram handles, asking the three lead actors if there was going to be a sequel to “3 Idiots.”

My11Circle Launches New Campaigns For IPL

PlayGames24x7, the parent company of RummyCircle and My11Circle, has launched several new campaigns for My11Circle across the TV, OTT, and social media platforms, in tune with the ongoing IPL season.

The campaign includes ‘Bade Se Bada’, ‘Locker Room Stories’, and ‘Out of the Park.’

Senior vice president of My11Circle, Saroj Panigrahi, said, “Our campaigns are based on the insights which we draw from our users, and that’s the reason they resonate extremely well with our audience. We are positive that the new campaigns will strike a chord with our players and elevate their engagement on the platform.”

My11Circle is the title sponsor for the IPL franchise Lucknow Super Giants (LSG).

For the “Bade Se Bada” campaign, the brand has produced a series of films with brand ambassadors Sourav Ganguly, Arshdeep Singh, Mohammed Siraj, Ruturaj Gaikwad, and Shubman Gill.

Conceptualized and created by The Script Room, and Vasan Bala, the campaign will be flashed across Star Sports, Jio Cinema during the IPL matches, and social media platforms like YouTube.

Co-founder of The Script Room, Ayyappan Raj, said, “Our collaboration resulted in an interesting concept – promoting the second prize, thereby creating intrigue and excitement towards the first prize. We’ve built upon our very successful campaign “The Giants” and taken it a step further with the idea of “bade se bada” for creative visualization.”