Head Digital Works Onboards Shah Rukh Khan As Brand Ambassador For Its Multi-Gaming Platform A23

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  • Attreyee Khasnabis February 16, 2022
  • 2 Minutes Read

Less than a month after Bollywood superstar Hrithik Roshan was appointed as brand ambassador for RummyCircle, it is King Khan’s turn to jump on the online gaming bandwagon. On Wednesday, February 16, Head Digital Works unveiled Shah Rukh Khan as the brand ambassador for its online multi-gaming platform, A23 (Ace2three), just a day after the Karnataka High Court lifted the online gaming ban in the state.

The ‘King of Romance’ will feature in A23’s ‘Chalo Saath Khele’ campaign and a first-of-its-kind responsible gaming campaign that’s already live. The campaign showcases Khan advocating responsible gaming while playing on A23’s all-new multi-gaming platform that includes rummy, fantasy sports, carrom, and pool, with more skill games to come.

 

Welcoming Shah Rukh Khan as the brand ambassador of A23, Deepak Gullapalli, Founder & CEO, Head Digital Works, said, “It is a privilege to have the nation’s biggest superstar to be associated with A23. We truly believe that Shah Rukh Khan represents what our platform stands for both in terms of our brand and our players ― self-made champions who display a high degree of professionalism and skill in their game. As a global superstar, who has always connected well with all segments of the audience and society, we believe that Shah Rukh will help elevate our brand and win the hearts of millions of Indians who relate to using their skills to win. The Chalo Saath Khele campaign brings to life the narrative of various types of gamers on A23 through the magic of Shah Rukh Khan that promises to enthrall fans of King Khan and make A23 a household name in India.”

Deepak Gullapalli
Deepak Gullapalli

 

Commenting on his association with A23, Khan said, “I am delighted to represent a pioneering brand like A23 and also be a part of India’s first of its kind online gaming campaign that pro-actively initiates the messaging of responsible gaming. A23 has always aimed at providing a premium but inclusive platform for skill gaming enthusiasts. Just like any other form of entertainment, I would urge all online gamers to indulge at their leisure, but responsibly.”

Shah Rukh Khan
Shah Rukh Khan

 

About Head Digital Works

Head Digital Works, formerly Head Infotech, is an internet-based technology and gaming group founded in 2006. Launched as a startup from a garage, the company has grown exponentially and currently boasts of a user base of over 15 Million+ players across multiple game verticals.

Initially identifiable as just a rummy operator, Head Digital Works now runs multiple businesses focused on online interactive entertainment such as A23 (Online Rummy), FanFight (Fantasy Sports), Cricket.com (Media Site), and Witty Games (Social Games).

 

About A23

A23 or Ace2three is Head Digital Works’ marquee real-money business. Over 12 Million registered players have reposed their trust in the brand for over a decade, delivering over eight years of profitability to the company.

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