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One of the new entrants in the online poker space, IndiaPlays, launched in June and has done phenomenal in the short time they have been operational. This has perhaps bolstered expansion plans of the gaming startup that is eyeing a more significant share of the online gaming market by diversifying into online rummy and fantasy sports.
Operated by the Mumbai-headquartered Delphine Networks Pvt. Ltd, IndiaPlays recently acquired the popular rummy platform Rummy Adda from Hyderabad-based Club Icon Pvt. Ltd with rebranding and a formal re-launch anticipated soon. At the same time, sports fans can look forward to playing fantasy games on the platform shortly.
For now, poker is the only gaming vertical operation on the IndiaPlays platform, with no specific launch date announced to introduce rummy or fantasy sports. What is clear is that by offering 3-in-1 real money games to players, IndiaPlays is gearing up to become the go-to site for gaming enthusiasts across the country!
Elaborating on the company`s vision, Jitendra U Ganatra, co-founder of IndiaPlays, said: “Card games have been an integral part of many Indian childhoods. We aren’t the first to bring card games to the virtual tables in India, but we are the first to inspire such phenomenal trust from our players because of what we have to offer as a real-money gaming platform.”
The founding team of IndiaPlays comprises a clutch of gaming industry veterans like Jitendra U Ganatra, Anand D Anam, Anil N Nirmale, Nilesh H Shah, and Homi B Morena. The brand has been hitting the right notes with its player-first and fair-gaming policy.
Co-founders Anand D Anam and Anil N Nirmale explain, “We keep players engaged with our daily, weekly tournaments that have attractive cash prizes and a low buy-in. We also provide end-to-end encryption for safe and secure gaming, with data privacy being our priority. With these new games, we will continue to do the same and elevate the player experience.”
Expansion Into Rummy & Fantasy Sports – A Well-Planned Move
The proliferation of smartphones coupled with affordable high-speed Internet connectivity has made India one of the fastest-growing online gaming markets globally, with over 365 Million estimated gamers in 2020. The market is expanding rapidly, and according to market experts, this number will touch 510 Million Indian gamers by 2022.
The online rummy sector was valued at $58 Million in 2015 and is predicted to grow to $1,400 Million by 2025. Fantasy sports have also gained wider acceptance among Indian consumers. According to IndiaPlays, a survey revealed that 75% of fantasy sports gamers played 3-4 times a week, while 20% played at least five times a week. Fantasy sports have also become increasingly competitive and sportified, making this one of the sunrise gaming sectors.
All of this makes it the right time for IndiaPlays to expand its market presence in the sector. The startup also enjoys the advantage of having a robust and safe gaming platform powered by high-end software and an impressive technological backbone.
Nilesh H Shah and Homi B Morena summing up the company’s future outlook, said, “What India’s gaming industry needs, apart from all the innovation, is a user-friendly, player-first platform. IndiaPlays does not forget about the human factor of gaming while focusing on the varied technological factors. That sets us apart.”
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