IndiaPlays Unveils Revamped Brand Identity as First Step Towards the Launch of Version 2.0

Since its launch in June 2021, IndiaPlays, one of India’s premier gaming platforms, has strived to provide players with a seamless gaming experience across a diverse range of games like poker, rummy, and fantasy sports. Making the most significant change since its inception, the platform recently unveiled a new and improved brand identity in the lead-up to the launch of its version 2.0 – a new platform interface set to launch in mid-2023.

According to an official press release, the new UI/UX was launched “​​incorporating feedback from its players over the years, IndiaPlays has strategized an all-new UI/UX of its interface, aimed at delivering the best-in-class, safe, secure, user-friendly and player-first gaming experience.”

New Brand Identity With a Familiar Message

A visit to the IndiaPlays website reveals a distinct new logo. Still, the brand has decided to stick to its tagline, “India’s Most Rewarding Gaming Platform,” as it believes it to be an accurate representation of what it delivers.

“As we update our app, our goal is to connect with more users across India. That’s why we have opted for an identity makeover,” said IndiaPlays’s Chief Operating Officer Aaditya Shah on the rebranding.

“Our tagline is very precise, and what you see is what we deliver. We wanted to keep our value proposition clear,” Shah added.

And offering best-in-industry value for players has been a top priority for IndiaPlays, which recently announced an exciting new tournament series for micro-stake grinders – ₹25 Lakhs GTD The Dominator Series – an 18-day online fest that runs from February 16 to March 5, and is 100% rake-free!

Partnership With Skadoosh

For the rebranding exercise, IndiaPlays partnered with Skadoosh, a Mumbai-headquartered digital agency specializing in driving brands toward their business goals.

Speaking on the collaboration, the Creative Director and CEO of Skadoosh, Angelo Yates, said, “It was an absolute pleasure partnering with the IndiaPlays team. The brand identity was conceptualized keeping in mind their brand values – bold, courageous, rewarding, and positive.”

Yates added, “The colors – electric blue, steel blue with bright hues of orange and yellow have been utilized across the branding to reinforce the exciting and rewarding brand that it is. We look forward to our future prospects with them.”

Unwavering Commitment to Players

Even with the significant change, IndiaPlays remains committed to putting players first. The revamped branding has been made to reinforce the brand`s values of integrity, transparency, and ethical practices. The new and improved interface has been planned to let players identify IndiaPlays as a safe and secure environment for real-money gameplay, making it the go-to platform for gaming enthusiasts.

Future Objectives

IndiaPlays has set ambitious short and long-term goals. The company aims to establish itself as the go-to real money gaming platform for its existing audience and to extend the appeal of its games beyond its current target audience and socio-economic strata. The brand’s long-term objective is to gain a significant market share in the country and build a solid user base across a diverse gaming audience.

Launch of New Platform Interface in Mid-2023

The new brand identity is a first step towards more significant changes. IndiaPlays plans to roll out a new platform interface by mid-2023, promising a best-in-class, safe, secure, user-friendly, and player-first gaming experience.

In short, IndiaPlays is ready to take its game to the next level with its brand-new identity and improved user experience. More exciting announcements are awaited, so stay tuned to immerse yourself in a world of rewards and excitement!

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