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In a game changing move, online fantasy sports platform Dream11 yesterday announced the signing of ace cricketer Mahendra Singh Dhoni as its latest brand ambassador. The two-time Cricket World Cup-winning wicket-keeper captain, will become the face of Dream11’s multi-channel marketing campaigns and brand engagement activities.
This is a huge step for the Dream11 team, as Dhoni aka Mahi or Captain Cool is widely known for his tactical sense and brilliant cricketing mind. Dhoni is widely accepted and referred to as one of the best captains the country has ever produced. Needless to say, Dhoni is a hugely respected figure in the cricketing world and has been a role model for millions of people all over the country.
Confirming his association with Dream11, Dhoni said, “I am delighted to associate with Dream11 – because it gives millions of sports fans an opportunity to be the decision maker, create their own team and experience the game first-hand. The Dream11 platform perfectly defines the importance of choosing the right players and building a team as per the playing conditions.”
Commenting on Dhoni’s association with Dream11, CEO Harsh Jain said, “Dhoni’s immense popularity amongst sports fans, coupled with his leadership qualities and sharp cricketing acumen, makes him the perfect match for our brand. He embodies all the characteristics that our users need while picking their Dream11 team. We believe this association will help us exponentially grow our current user base of 2 crore Indian sports fans.”
Dream 11 boasts of over 2 crore sports fans who play on the platform. The gaming platform offers fantasy sports contests for Kabbadi, Cricket, Football and NBA. In the past, cricket expert Harsha Bhogle has also featured in Dream 11 advertisements.