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The annual EGR Operator Awards is a prestigious event that drew in more than 800 industry professionals to Grosvenor House in London over the weekend. Often likened to an e-gaming Oscar, the EGR awards are designed to recognize the top performing operators and affiliates over a period of 12 months.
For a second consecutive year, online poker giant, partypoker, won the “Poker Operator of the Year”, outdoing its competitors which included industry heavyweights like the Kindred Group and Stars Group.
Commenting on the win partypoker Managing Director Tom Waters said, “I’m absolutely delighted that the efforts of the team have been recognized for the second year running. Everyone in the team has worked so hard to get partypoker to where it is now, and we are excited about how we can now take it to the next level.”
Following its win in 2017, patypoker had made numerous changes to the site’s VIP program, live events roster and poker software. Despite the changes, Year-on-Year net revenues rose 42%.
“[partypoker] provided many examples of their growth and improving returns from their customers and showed a real mixture of improving the product and customer interaction, stitched together into an overall strategy,” EGR explained in their website. “What resonated most was the piece about truly understanding the customer.”
But that’s not all, the parent company to partypoker, GVC Holdings won two EGR awards for their outstanding commitment to customer service which includes “Operator of the Year” and “Casino Operator of the Year”.
EGR also discussed the reasons behind GVC Holdings winning the title of “Operator of the Year”.
“It was a transformational year for GVC with both the successful migration of bwin.party and the completion of Ladbrokes Coral acquisition. To complete one merger in this industry is bold, to take on two is truly brave and that GVC have managed to pull it off and emerge with all brands stronger as a result is a truly impressive achievement. And success has been widespread, with all online divisions (Ladbrokes, Coral, Brazil, partypoker) contributing strongly.”