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PokerBaazi Launches Two New Brand Films As Part of its ‘You Hold the Cards’ Campaign Featuring Brand Ambassador Shahid Kapoor

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  • Attreyee Khasnabis September 3, 2022
  • 3 Minutes Read

Almost two months ago, India’s most trusted online poker site, PokerBaazi, launched a new brand campaign, ‘You Hold the Cards,’ featuring their newest brand ambassador Bollywood A-Lister Shahid Kapoor. Yesterday, the leading online poker platform went live with first of the two new brand films as part of the ‘You Hold the Cards’ campaign.

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A post shared by PokerBaazi (@poker_baazi)

 

The ‘You Hold the Cards’ campaign, launched in July, focussed on breaking the illusion that poker is a ‘game of chance.’ It implied that players hold the upper hand when playing the sport, cementing the sentiment that poker is a ‘game of skill.’

The new film, launched on September 2, showcases the various new features that players can indulge in while playing on PokerBaazi. By including interactive features like emojis, throwables, real-time player stats, and much more, PokerBaazi aims to prove to the masses that poker can be fun and easy to play.

Talking about the new campaign, Varun Ganjoo, Co-Founder and Marketing Director– Baazi Games, said, “The journey so far has been rather overwhelming. We are thrilled to see the love and acceptance that the brand film has received from the audiences in merely a month of the “You Hold the Cards” campaign. The campaign got us a big uptick across the user funnel and was impactful in communicating that poker is a skill sport. With our next set of films, we are certain that our audience will be able to connect more deeply with the product USP’s that the app has to offer. With the ‘You Hold the Cards’ campaign, we intend to set the record straight that poker is a sport where you play with your skills and can have a lot of fun at the same time.”

Varun Ganjoo
Varun Ganjoo

 

These functional films have been conceptualized by Wieden+Kennedy and produced by Daga Productions.

Yash Daga, Director of KPRD Fiberboard Advertising Pvt.. Ltd. & Daga Productions, shared how Shahid Kapoor’s unconventional movie roles inspired the new campaign. “If you look at Shahid Kapoor’s journey, you will see that his unconventional choices had a big role to play in his achievements, and that resonates a lot with what PokerBaazi represents – People can write their own destiny. This intersection of fun with talent, skills, and attitude is an ever-expanding space. Both PokerBaazi and Shahid are acing with this mantra. As far as producing these films is concerned, we wanted to make the campaign more appealing while using some of the amazing features of the PokerBaazi app. We used some fun elements to make it an entertaining watch.”

 

About PokerBaazi

The country’s biggest poker platform, PokerBaazi, is unmatched in its cash game promotions and MTT offerings. Founded in 2014, the home-grown platform currently has over 2 Million registered users.

With a focus on constantly enhancing user experience, PokerBaazi rolled out its new and improved poker app over a year ago. Five months later, the poker operator celebrated its seventh anniversary with the launch of a new-age desktop app.

Since then, the leading poker operator has been hitting one milestone after another, whether dealing its one billionth hand on its platform or crossing 1,000 concurrent players on the cash tables.

It’s been an eventful year for PokerBaazi users, as the online poker operator has kept them enthralled with regular promotions. Some of these include the PokerBaazi Classics, LIC Leaderboard, ‘₹10 Mein 10 Lakhpati,’ National Poker Series (NPS) 2.0, #BaaziBillion, the Lakhpati Series, the 1100 Texas Hold’em Championship (THC), the fourth edition of Asian Poker Tour (APT) India Online Series, the Baazi Turbo Series and the upcoming 1000X Series.

Keep following PokerGuru for all the latest updates and promotions from PokerBaazi!

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