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A brand known for always surprising its users in the best way has done it again! Earlier today, India’s most trusted online poker site, PokerBaazi, announced the signing of Bollywood heartthrob and critically acclaimed actor Shahid Kapoor as its newest brand ambassador! After Hrithik Roshan and Shahrukh Khan, this is the third mainstream Bollywood celebrity signup by an online gaming brand this year.
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In a press release, PokerBaazi stated that it will “soon roll out its latest marketing campaign, which will include the launch of a TVC in the coming days, promoting not only the association but the brand messaging of poker being a sport which someone can master with their skills.”
Commenting on the announcement, Navkiran Singh, Founder and CEO of Baazi Games, said, “We are thrilled to have Shahid onboard as the newest member of our PokerBaazi family. With Shahid, we found the perfect match for our brand as not just his personality but also his constant drive to experiment with his craft beautifully blends with our vision to enable a new sport to get its desired recognition in the country. With this association, we take a step further in our larger goal of creating a Poker ecosystem in India and making it a household sport. We look forward to a successful collaboration and, with our upcoming campaigns, hope to drive valuable discussions around the PokerBaazi story.”
While PokerBaazi has been represented by celebrities previously, both Bollywood actors and sports personalities, as brand ambassadors, Kapoor is by far the brand’s most significant celebrity endorsement to date. Talking about his association with the brand, Kapoor said, “It’s a pleasure to be associated with PokerBaazi, India’s biggest poker platform, that’s at the helm of this brewing revolution. With its many unique features, it just makes learning & playing online poker so easy and quick, and in the process, helps players build life skills like thinking strategically, managing risks, etc. Our association isn’t only driven by the fact that we both believe in bringing a difference in our respective fields but also by the sheer will to entertain our audiences while trying to do so. I am looking forward to helping PokerBaazi reach wider audiences and create more advocates for the sport in India.”
This announcement comes just two days before the start of the biggest-ever Asian Poker Tour (APT) India Online Series (July 1-10). Earlier this month, PokerBaazi extended its exclusive partnership with the premiere live tournament brand Asian Poker Tour for two more years.
PokerBaazi’s Past Ambassadors
Shahid Kapoor is the latest in a long list of celebrities to have endorsed the brand in the past. In August 2016, Bollywood actress Sunny Leone was signed as the first Celebrity Ambassador for PokerBaazi.
After Leone’s contract expired, PokerBaazi signed India’s boxing superstar & Youth Icon Vijender Singh to endorse the brand in January 2018.
In June 2019, Baazi Games’ fantasy sports vertical BalleBaazi roped in former Indian cricketer and Arjuna Award recipient Yuvraj Singh as its brand ambassador.
Last February, Baazi Games announced its digital association with popular Bollywood actor Divyenndu Sharma. Through the tie-up, Sharma was seen promoting PokerBaazi, BalleBaazi, and RummyBaazi in digital campaigns.
About Shahid Kapoor
The 41-year-old actor burst into the limelight with his 2003 debut film, ‘Ishq Vishk,’ a sleeper hit for which he won the Filmfare Award for Best Male Debut.
The son of actors Pankaj Kapoor and Neelima Azmi, Kapoor earned nominations for the Filmfare Award for Best Actor for portraying a troubled businessman in Imtiaz Ali‘s romantic comedy ‘Jab We Met’ (2007) and twin brothers in Vishal Bhardwaj‘s action film ‘Kaminey’ (2009).
Kapoor received critical acclaim for portraying the Hamlet character in Bhardwaj’s tragedy ‘Haider’ (2014) and a drug-abusing singer in the crime drama ‘Udta Punjab’ (2016). For the former, he won the Filmfare Award for Best Actor, and for the latter, he won the Filmfare Critics Award for Best Actor. Kapoor’s highest-grossing releases came with the period drama ‘Padmaavat’ (2018) and the romantic drama ‘Kabir Singh’ (2019).
Kapoor is also the step-brother of actor Ishaan Khatter (son of Neelima Azeem and Rajesh Khattar). He married Mira Rajput in 2017, with whom he has two children.
The country’s biggest poker platform, PokerBaazi, is unmatched in its cash game promotions and MTT offerings. Founded in 2014, the home-grown platform currently has over 2 Million registered users.
With a focus on constantly enhancing user experience, PokerBaazi rolled out its new and improved poker app over a year ago. Five months later, the poker operator celebrated its seventh anniversary with the launch of a new-age desktop app.
Since then, the brand has been hitting one milestone after another, whether it be dealing 1 billion hands on its platform or crossing 1,000 concurrent players on its cash tables.
It’s been an eventful year for PokerBaazi users as the online poker operator has kept them enthralled with regular promotions. Some of these include the PokerBaazi Classics, LIC Leaderboard, ‘₹10 Mein 10 Lakhpati,’ National Poker Series (NPS) 2.0, #BaaziBillion, the Lakhpati Series, the 1100 Texas Hold’em Championship (THC), and the upcoming fourth edition of Asian Poker Tour (APT) India Online Series, leaving no stone unturned in its efforts to offer the best value to the players.
Keep following PokerGuru for all the latest updates and promotions from PokerBaazi!