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PokerStars India plans to take poker in the country to the next level and to do so, it has collaborated with the immensely popular reality TV show Bigg Boss on Colors (VIACOM) as an associate sponsor for Season 13. The season is making its premiere at 9 pm tonight with once again Bollywood superstar Salman Khan returning as the host. The star-studded lineup of celebrities for the season include personalities like Sidharth Shukla, Devoleena Bhattacharjee, Rashami Desai, Arhaan Khan, Arti Singh, and Koena Mitra!
This for PokerStars India is the second time the online poker company has worked with Viacom18. The previous collaboration was inked earlier this year for Season 1 of GPL India where PokerStars India was the presenting sponsor. The 10-episode season was broadcasted on Colors Infinity between March and April this year.
Talking about this collaboration, Ankur Dewani, CEO, Sachiko Gaming, said, “We’re really excited to collaborate with Bigg Boss and see so many opportunities to educate people about the many skills in poker that can be applied to everyday life, and vice-versa. On Bigg Boss, the contestants are expected to navigate their journey through the show by making calculated decisions, displaying mental endurance, patience, being calm, keeping a poker face and so much more until you either get eliminated or progress to becoming a winner, this is the same process a good poker player follows when playing a Poker Tournament, which also goes through eliminations until we have a few winners.”
“We recently launched our second TV campaign #MadeForPoker demonstrating skills that people take for granted, such as patience, or the ability to make quick, rational decisions, are useful when playing poker – and that all of us are to some extent, Made For Poker, even if we don’t realise it. We’re excited to bring poker to new audiences over the coming weeks and months.”
Dewani has clearly set his sights on grabbing the attention of the mass audiences, and this is undoubtedly the most aggressive step in that direction. They had earlier roped in Bollywood superstar Nawazzudin Siddique as their first celebrity ambassador and even came up with innovative TV commercials featuring him in different situations with the catchy “Is Nawaz Bluffing” theme.
While the complete plans have not yet been laid out by the site, according to a report on Indian Television, PokerStars India will be hosting ‘Big Boss Poker Challenges’ to give players a first-hand experience of what it is like to get tasks from Big Boss each week. There will also be freeroll tournaments on the site offering a chance to win cool gadgets, merchandise and even visit the Bigg Boss house to meet the host Salman Khan.
Elaborating on this deal, Mahesh Shetty, Head, Network Sales, Viacom18, said, “We are delighted to have onboard Pokerstars India as an associate sponsor. Bigg Boss is one of our most renowned properties and with this association we aim to create interesting conversations around the skill game category.”