Simran Fernandez: Spartan Poker’s Social Media Queen Who Has Become Quite the Rage

We have to hand it to Spartan Poker. One of India’s leading online poker sites has carved a unique brand identity for itself with its out-of-the-box ways. If Spartan Poker has built an indelible reputation on the back of high-powered tournament offerings like the Final Table Series (FTS) and its ‘The Millionaire’ franchise, the site has also set a tall benchmark in customer support, courtesy of its customer service representative Simran Fernandez.

Yes, you may have heard this name, and in the off chance that you haven’t, trying connecting with Spartan Poker on Facebook or Instagram. Simran Fernandez has quickly become the talk of the poker industry with her wit and humor and is practically the face of Spartan Poker when handling customer complaints on social media. With her proactive attitude, many who earlier complained of Spartan Poker’s lack of support on social media now hail praises for Fernandez and the site.

Who is Simran Fernandes, Really?

But who is Simran Fernandez really, because we haven’t really seen the mystery woman’s face! Fernandez’s FB profile describes her as a “Representative at the Spartan Poker” who lives in Mumbai.

Is she a real person or an identity created by the brand for its customer support team that’s working tirelessly behind the curtains to help resolve player complaints?!

Either way, the poker community sure is thrilled that one of the country’s top sites now has such an active presence on social media to resolve customer complaints.

What Does She Do?

From handling technical hiccups on the platform or app to any problem that players may be facing with deposits or pending cashouts, Fernandez has become the first point of contact for most player complaints. She also handles queries and issues related to player accounts, KYC, or TDS-queries.

If Fernandez has been actively helping players out, she’s been equally generous in announcing attractive bonuses and giveaways for the community.

No wonder then that her popularity is on the rise. One of the most popular social media promos recently saw her handing out bonuses, free tickets, and special promo codes to players who posted screenshots of their best hands at Spartan Poker.

She explained it – “Poker is all about permutations and combinations, so as and when some rare hands are hit, and people are excited to share them, I reward them with exciting bonuses. So if you’ve not got a bonus from me yet, you know what to do!”

Becoming the Butt of All Jokes

Poker players can be brutal when it comes to attacking sites for their slipups, but Fernandez has handled it all exceptionally well with her easy breezy demeanor.

Some of these missteps have inspired memes on several Facebook groups like The Players Group (TPG) and the Indian Poker Bakchods. She has kept her cool through all of it, even coming out with her own humorous responses at times.

Talking about times when she became the butt of all jokes, Fernandez said, “It’s my duty to ensure this game of skill is promoted in the country. You know you’re doing something right when everyone knows your name. So let the memes keep coming.”

Enhancing The Spartan Brand Identity

Notwithstanding her real identity, this “Queen” of Spartan Poker’s social media team has worked wonders to enhance the brand’s customer service and its credibility.

Customer service has also become an essential part of the poker industry, and social media today is the primary channel of communication between the player community and the online networks. For a very long time, the missing link for Spartan Poker was a dedicated social media representative handling player queries and complaints, and Fernandez has filled that void perfectly.