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Having already established itself as one of the market leaders in the online poker industry, Spartan Poker is now expanding its horizons into other gaming verticals and even international markets, and launching a standalone rummy platform seems to be its next significant move. Yes, the country’s leading poker brand is now venturing into the rummy sphere, and the brand-new Spartan Rummy goes live today!
The company has also elevated one of its founding members, Amin Rozani, as the Spartan Group CEO to manage all the expanding company’s business interests. Rozani, the CEO of Spartan Poker, has been tasked to strategize its growth across the international market. He will also be training his guns to expand the Spartan portfolio into other gaming verticals. Rummy, for starters.
The card game of rummy enjoys deep-rooted popularity in India, and with the advent of online rummy sites, the game has exploded into the domestic gaming space. This launch is no less than an ambitious step for the brand that has aggressively dominated the domestic online poker segment. Spartan Rummy launches with the promise of becoming ‘India’s fastest growing rummy website.’
Spartan Rummy will be hosting special tournaments every week to celebrate the occasion while also offering lucrative promotions for players.
The Spartan Appeal
So why would a rummy lover want to play on Spartan Rummy, you ask?! Spartan Poker happens to be the first India-facing poker website to offer offline tournaments. The brand launched in 2014 and has established a prominent name for itself among the poker-playing masses over time. Spartan Poker itself has more than 1 Million registered users today.
PokerGuru reached out to the newly elevated CEO of Spartan Group, Amin Rozani, who told us, “We don’t see a better time to launch our rummy website than now. The online rummy ecosystem is well established, with many players creating their own share in the market. We see that many more offline players will now come online and the rummy vertical growing at a significant level.”
With Rozani at the helm, the company will be looking to re-create the same magic as poker in the fast-growing rummy market. “Our analysis says that the current online rummy market in India is around 7-9% of the total market of rummy players in India. We want to create our uniqueness and position ourselves as the top 4 rummy websites in India,” Rozani explained.
Rozani has already undertaken the missive to acquire an in-house advanced tech team and build a new payment gateway to drive audience growth and usage for rummy and other future plans.
“Our area of focus is to give our players a smooth experience by constantly improving on our promotions and enhance their journeys with us by creating a lasting experience on our website. Our key objective is to understand what our players want at the same time keep our offerings as the best in the industry. This will help us reach larger number of players,” he added.
The gaming vertical enjoys a significantly bigger market share in India in terms of revenue and target audience. The sector is concentrated mainly around the three primary players: RummyCircle, Junglee Rummy, and Ace2three.
The massive potential for rummy in India has not been lost on poker operators and many prominent poker sites offer rummy. These include Adda52 and PokerBaazi that have been running standalone rummy platforms like Adda52 Rummy and RummyBaazi for some time now with Poker Dangal only recently entering this market with the launch of Dangal Rummy.
The rummy sector in India derives its legal basis from the landmark 1967 judgment of the Supreme Court, in the State of Andhra Pradesh vs. K. Satyanarayana, when the apex court upheld that rummy is a game of skill, irrespective of the format, venue and stakes involved.
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