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Last week, Global sports betting platform, Fairplay, announced retired English Cricketer Eoin Morgan as its newest Global Brand Ambassador!
Brokered by Project 11, Morgan has entered a multi-year partnership with Fairplay. The tie-up will see him participate in several international marketing campaigns for Fairplay Club (sports exchange), Fairplay News (sports content website), and Fairplay Fantasy (fantasy cricket platform) to help the brand expand globally.
Moreover, Morgan will also participate in exciting social media giveaways to further enhance Fairplay’s commitment to trust and reliability.
Commenting on the partnership, Eoin Morgan said, “I’m delighted to be joining up with FairPlay as a global brand ambassador,” and added, “they’re a huge platform and have some really exciting plans for the future, so I can’t wait to get started.”
Through this partnership, Fairplay hopes to capitalize on Morgan’s reputation in his branding campaigns by presenting him as “a victorious sportsman and born leader.”
A Fairplay spokesperson said, “We are super excited and welcome Eoin to our family. Eoin Morgan is a renowned and leading sportsman in India and the World over, and we look forward to an exciting partnership”.
Fairplay Ambassadors
Eoin Morgan is not the first international cricketer to be roped in by Fairplay. Last year, the sports betting platform signed West Indian cricketer Sunil Narine as its brand ambassador.
Since last year, Fairplay has been aggressive in its marketing in India and international markets.
Recently, Fairplay News launched the Khel Ja’ campaign featuring Indian Olympians MC Mary Kom, Saina Nehwal, Bollywood celebrities Ranbir Kapoor, Kiara Advani, and international cricketers Mithali Raj, Sunil Narine, and Eoin Morgan.
The campaign has been curated to inspire people from all fields of life by making them proud of their work, passions, and, most importantly, achievements.
You can watch the campaign video below.
About Eoin Morgan
The 35-year-old left-handed batsman was one of the most prolific cricketers to play for England. Two months ago, Morgan retired from international cricket and still plays in franchise leagues worldwide. Not many know, Morgan started his cricketing career playing for Ireland before making the international switch.
Morgan has added many achievements throughout his international and domestic career. He led England to their first Cricket World Cup victory in 2019, culminating in the unforgettable Super Over win against New Zealand. He was a record-breaking England white ball player and holds the records for most ODI and T20 appearances in an England shirt, not to mention being the top run scorer in both, notching up 10,859 runs in international cricket across all formats of the game.
He has also played in the Indian Premier League (IPL) for over a decade, which concluded with him captaining the Kolkata Knight Riders to a third final last year.
About Fairplay
Established in 2017, Fairplay is a multi-brand group with a presence in sports betting and sports news. Fairplay.club is one of the world’s largest online sports betting platforms headquartered in Curacao and operates in popular sports like cricket, soccer, tennis, casino, etc.
Fairplay also runs a live casino replete with a spectacular range of games, such as baccarat, Teen Patti, roulette, andar-bahar, poker, blackjack, etc., conducted by live dealers.
Content & Image Courtesy: Project 11 & Fairplay